Product

Product-Market Fit

The point at which a product satisfies a strong market demand. Achieved when users are actively seeking out and regularly using the product, retention is high, and organic growth begins.

Examples

•Users complain when the product is down
•Organic word-of-mouth referrals increase
•Retention curves flatten rather than declining to zero

Related terms

mvp user research churn rate

Related terms & pages

MVP (Minimum Viable Product)

The simplest version of a product that can be released to validate a business hypothesis with real u...

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User Research

The systematic study of target users to understand their behaviors, needs, and motivations through o...

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Churn Rate

The percentage of customers who cancel their subscription in a given period. Low churn indicates pro...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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