Business

Retention

The ability of a product to keep users coming back over time. Measured as the percentage of users who return to the product after their first use, typically tracked in cohorts.

Related terms

churn rate activation rate onboarding

Related terms & pages

Churn Rate

The percentage of customers who cancel their subscription in a given period. Low churn indicates pro...

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Activation Rate

The percentage of new signups who reach a predefined 'aha moment' — the point where they experience ...

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Onboarding

The process of guiding new users from signup to their first meaningful experience with the product. ...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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