Design

UI Design (User Interface)

The visual design of a product's interface — colors, typography, spacing, icons, and component styling. Focuses on how the product looks and ensures visual consistency.

Related terms

ux design design system design tokens

Related terms & pages

UX Design (User Experience)

The process of designing products that provide meaningful, relevant, and enjoyable experiences. Cove...

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Design System

A collection of reusable UI components, design tokens, patterns, and guidelines that ensure consiste...

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Design Tokens

The atomic values of a design system — colors, spacing, typography, shadows, and animation values st...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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